Zenith lent its support to The Distinguished Gentleman’s Ride 2017 last weekend, which saw 70,000 people in 600 cities across the world take part in vintage bike rides that raised awareness and money for prostate cancer and mental health charities.
The LVMH watchmaker created a special limited edition Pilot Ton-Up timepiece in bronze engraved with the effigy of The Distinguished Gentleman’s Ride.
Only six of the watches will be produced, and gifted to the finest donors to the cause. Number 0 was auctioned at a special event held in Milan on the same day.
