TAG Heuer has opened a standalone boutique in the Birmingham’s Bullring shopping centre just in time to introduce Brummies to the 60th anniversary collection of its racing chronograph, the Carrera.
The 1,400 square foot showroom uses the brand’s minimalist boutique design, which combines a palette of grey and blue with smoked mirrors, sustainably sourced stone and wooden elements.
As a directly-run boutique, the Bullring store will have access to the full range of TAG Heuer watches in a modern, welcoming environment.
“We place a key focus on strategic locations. It was a clear choice to grow the brand’s presence in Birmingham and open our first standalone boutique within the iconic Bullring. With this new opening and launch of our creative design concept, we are eager to enhance our consumer experience with existing customers and welcome new customers into our immersive store,” says Rob Diver TAG Heuer’s managing director for UK and Ireland.
