David M Robinson’s showroom investment is continuing unchecked with news that the business is opening a TAG Heuer boutique in Liverpool ONE, its third premises in its home city.
At 3,600 square feet, the franchised store will be the largest TAG Heuer monobrand opened with a retail partner in the country.
It is three times the size of TAG Heuer’s directly owned and run boutique on London’s Oxford Street, which recently underwent a refurbishment (pictured top).
It is expected to open in October alongside DMR’s flagship multibrand watch and jewellery store and an Omega boutique.
“We are delighted to be opening our third luxury showroom concept in Liverpool, the very city where our brand journey began. We have enjoyed a long-standing relationship with both TAG Heuer, one of Switzerland’s most exciting brands, and Liverpool ONE, where we have operated for 15 years, and so to further evolve our relationship with both, is very rewarding,” says DMR managing director John Robinson.
“Liverpool ONE and its blend of diverse retailers is the perfect destination for this city debut, and we look forward to welcoming customers from around the UK and beyond to this dynamic city,” he adds.
The past year has been busy for DMR with the redevelopment of its Canary Wharf showroom in London and opening of a Tudor boutique in Manchester.
Along with the TAG Heuer boutique later this year, DMR is also opening a store within the new Peninsula Hotel in London’s Belgravia.
“The October launch will follow the London opening of our Peninsula Hotel showroom in September, making it a busy but exciting summer at DMR,” Mr Robinson confirms.
The new TAG Heuer showroom in Liverpool will have space for a private luxury lounge and bar, as well as retail space authorised to stock the latest boutique-only watches.
