The store network of Beaverbrooks now totals 84 doors after opening a TAG Heuer boutique next to its refurbished multibrand in Derby’s Derbion Shopping Centre.
Beaverbrooks says it invested over £750,000 in the redevelopment of the site.
Along with bridal and other jewellery, the 1,628 square foot multibrand showroom will offer Gucci, Baume & Mercier and Rado watches.
Anna Blackburn, managing director at Beaverbrooks, says the TAG Heuer boutique is a perfect companion to the luxury jewellery and watch showroom.
“In addition to a new luxury watch experience, we are excited to give shoppers access to our diamond and bridal team expertise and latest stunning ranges. We’re confident the refurbished store will be popular with customers – both local and further afield – and look forward to continuing to provide outstanding levels of customer service, while showcasing our expertise and passion for luxury watches and fine jewellery,” she describes.
Zoe Maloney, store manager at Beaverbrooks Derby, adds: “Our team is so excited to be part of the first TAG Heuer boutique in Derby and we look forward to continuing to demonstrate our expertise and providing the very best service to our customers. The new boutique will offer an elevated, luxury experience, so we’re pleased to be able to officially open our doors and welcome new and existing customers.”
