Beaverbrooks has expanded, reconfigured and refurbished its showroom in Glasgow’s Silverburn shopping centre to create space for a standalone TAG Heuer boutique.
The showroom is part of a 71-store network for Beaverbrooks much of which has been shifting upmarket in recent years.
Beaverbrooks also opened its first luxury showroom under the Loupe retail brand in Milton Keynes earlier this month, the business’s first home-grown store with a Rolex shop in shop.
The new TAG Heuer boutique is the seventh addition to the Beaverbrooks portfolio and the second to be opened by the brand over the last year.
In Silverburn, Beaverbrooks refurbished its multibrand watch and jewellery showroom and created space for the TAG Heuer store.
It reopened on June 11.
“We are thrilled to be expanding our long-running and incredibly valued partnership with TAG Heuer to open its first luxury boutique in Scotland next to our refitted Silverburn store,” says Beaverbrooks managing director Anna Blackburn.
“The shopping centre is the perfect location for the new boutique, and with our new-look store with a dedicated diamond room for browsing special items, we’re confident it will be very popular with customers. We look forward to continuing to provide outstanding levels of personal customer service, expertise and passion for luxury watches and fine jewellery – for our customers, both local and further afield.”
Rob Diver, managing director of TAG Heuer UK and Ireland, added: “We are excited to continue our 2022 retail expansion plan with the opening of the first ever TAG Heuer Boutique in Scotland with long standing partner Beaverbrooks. The new boutique is located in Silverburn Shopping Centre outside of Glasgow and will offer the full TAG Heuer experience with the brands’ infamous collections along with Special Editions such as the sought-after Carrera Porsche timepieces. The team will welcome new customers into the boutique sharing their expertise in the search of the perfect timepiece.”
