Watches of Switzerland opens TAG Heuer boutique in Brighton


Watches of Switzerland Group has continued its rapid expansion and refurbishment and programme with the opening of a TAG Heuer boutique in Brighton.

The 41 square metre store is located in the Churchill Square Shopping Centre next to the newly opened Goldsmiths showroom.


The interior of the boutique uses TAG Heuer signature palette of grey and red, which are linked to its motoring heritage.

Over 120 timepieces are available for immediate purchase.

“As we continue our partnership with the Watches of Switzerland Group, we are excited to be opening this TAG Heuer Boutique in Brighton. The new Boutique is located in the heart of the city in the Churchill Square Shopping Centre and will provide customers the full TAG Heuer immersive experience and showcase all our collections including our latest Carrera, which is fronted by our newest brand ambassador, Hollywood actor Ryan Gosling. The opening of this Boutique perfectly coincides with the busy holiday season, and the team is delighted to offer their expertise for customers to find the perfect gifts,” says Rob Diver, managing director of TAG Heuer UK and Ireland.

Craig Bolton, executive director of the Watches of Switzerland Group, adds: “The Watches of Switzerland Group has solidified its role as the market leader in luxury retail as well as experts on the mono-brand model. We are delighted to invite our clients to the stunning new boutique in Brighton and further nurture the partnership between TAG Heuer and the Watches of Switzerland Group.”

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