Timex is going bananas over its partnership with select community members involved in one of the world’s biggest NFT projects, the Bored Ape Yacht Club.
In doing so, the brand has entered Web3 with a first-ever collection of ultra-rare one-of-one timepieces and corresponding digital twin NFTs, exclusively available to members of the Bored Ape and Mutant Ape community.
Developed in partnership with long-term ape holders, each custom created digital collectible and hand assembled watch is based on the Timex Waterbury Classic design.
It has been deployed to showcase the Ape or Mutant on full display.
With 30,000 possible Apes and over 17 customizable attributes, each watch is unique and personalized with the holder’s Ape and selected customizations such as case, strap and etching selections.
Five hundred watches and digital twin NFTs will be available exclusively to holders of Bored Apes and Mutant Ape NFTs.
Reflecting on the launch, Shari Fabiani, SVP of Global Marketing and Creative Services at Timex Group, said: “Timex is entering Web3 by keeping creativity and community at the forefront.
“In partnership with the BAYC community, we are redefining and pushing the boundaries of physical, virtual and now phygital products.”
Chances to get your hands on one of the ultra-rare timepieces begin during a BAYC community pre-sale beginning on Dec. 2nd, 2022 at an exclusive, invite-only launch party during Art Basel in Miami.
Starting December 4, for a price of 2 ETH, all Bored Ape and Mutant Ape NFT holders will be able to purchase a Timepiece Forge Pass NFT, which will be available until December 31st, 2022 at 11:59 pm EST.
The collector will receive a Timepiece Forge Pass to validate the watch’s authenticity. Starting in mid-December, Holders will be able to visit timex.daz3d.com to create their custom, one-of-one watch, which will be individually produced and arrive beginning Q2 2023.
