Cousins has become a category sponsor for the upcoming coffee table book, The World’s Greatest Showrooms.
The jewellery tools and equipment specialists will sponsor the Multibrand Watches category in the luxurious magazine.
Discussing the appeal of the category, Cousins senior manager, Bethany Cousins said: “Over the years, Cousins has greatly expanded our range of products and services to cater to every need of our customers.
“Through our website, we provide a one stop shop of parts, tools, information and technical documents, including for brands such as ETA, Seiko, Sellita, Citizen and so much more.
“Our aim is to ensure our customers can have the confidence they can tackle any repair or sale that walks into the boutique or shop.”
Cousins senior manager, Samuel Cousins added: “Being seen as an ally in the trade has always been Cousins goal.
“Whether it be sourcing the latest innovative products or providing a service that is second to none, we hope to show that Cousins is truly on the side of watchmakers.
“If the industry is successful, we are successful.”
Published in partnership with WATCHPRO’S sister publication, Professional Jeweller, The World’s Greatest Showrooms will feature the best jewellery and watch boutiques from around the world.
Highlighting the value of the sponsorship, Bethany Cousins said: “Cousins has chosen to sponsor this category to show we are a complete wholesaler, supporting all the leading global brands in parts and tools, allaying ourselves with the retailers, repairers and manufacturers in our trade.”
Samuel Cousins also highlighted the types of boutiques that Cousins hopes will be featured in the Multibrand Watches category: “We are hoping that this publication can help to demonstrate the innovation within our industry that ensures it can continue to grow, despite the parts restrictions currently blighting our industry.”
The World’s Greatest Showrooms will launch in January and be circulated with partner titles in the United States, Europe, the Middle East and Asia.
The coffee table book will also be featured online with watchpro.com, professionaljeweller.com, and arabianbusiness.com, ensuring it is read by millions of people worldwide.
When asked how important it is for these amazing stores to be acknowledged by Professional Jeweller and WATCHPRO globally, Samuel Cousins said: “It is essential that horology and its allied trades are promoted and seen for the high end skills and art form that they are.
“Watch sales are higher than ever and it is important to showcase the army of independents (as well as brands) that service the industry.”
