Goldsmiths opens double-storey Bullring showroom

Goldsmiths is located on level two within Bullring & Grand Central, with a dual-sided corner showroom featuring elegant glass wrap-around frontage

Luxury watch and jewellery retailer, Goldsmiths has announced the reopening of its Birmingham Bullring & Grand Central showroom following a multi-million pound refurbishment and expansion.

The showroom now spans two floors, offering an extensive selection of timepieces and jewellery.

Situated within Bullring & Grand Central, Goldsmiths is ideally located on level two, with a dual-sided corner showroom featuring elegant glass wrap-around frontage.

For visitors seeking exquisite jewellery, the showroom has dedicated branded towers on the ground floor for Fope, Messika, Roberto Coin, Mappin & Webb, Jenny Packham, and Goldsmiths’ own-brand jewellery.

In addition, there is also a pop-up space located on the first floor for jewellery brands, with an initial focus on bridal jewellery offerings.

These renowned jewellery brands offer a stunning array of designs, from contemporary diamond pieces and a chic mix of precious metals, to timeless and sophisticated styles– ensuring that every client can find the perfect gift or jewellery pairing with their chosen timepiece.

Craig Bolton, president of the Watches of Switzerland Group for the UK and Europe, commented: “We are pleased to announce the expansion and reopening of the new Goldsmiths Bullring & Grand Central showroom which is a great reflection of the investment to the local area but also our commitment to clients to deliver the very best in watch and jewellery retail.

“With two floors of luxury watches and jewellery, the showroom features the very latest Goldsmiths luxury design concept with a large Rolex room, branded areas from our long-standing watch partners, and branded jewellery offerings from Fope, Messika, Roberto Coin, Mappin & Webb, and Jenny Packham.

“We are proud to offer our clients the finest selection of brands in the ultimate luxury environment, with a hospitality bar upstairs, our hosts will encourage clients to relax and enjoy the space.

“Whether they are purchasing something new, having a timepiece serviced or looking into a timepiece from our Pre-Owned range there is something for everyone in Goldsmiths Bullring and we look forward to welcoming existing and new clients to this showroom.”

The main entrance into the showroom leads clients directly into the show-stopping brand areas for Cartier, TAG Heuer, Tudor, Hublot, Longines, and Rado.

These branded watch areas allow clients to immerse themselves in the unique heritage and innovation of each brand, exploring their exceptional collections and brand exclusives – guided through the range by our in-house experts.

The showroom interior adheres to the Goldsmiths Luxury concept, which creates an elegant and sophisticated ambience for an immersive and opulent shopping experience.

Additional central watch showcases feature Chanel, Gucci, Oris, Tissot, and the introduction of Pre-Owned models to the showroom.

Goldsmiths Birmingham also boasts a dedicated entrance for the new Rolex area.

The design reflects the timeless and iconic Rolex style, with the use of premium materials such as marble, polished wood, and leather with two dedicated brand windows showcasing the Rolex collection.

Upon entering the Rolex room, clients will be drawn to the perfectly-lit display cases, designed to highlight the watchmaking excellence and beauty of each timepiece, with a large central watch bar, leading onto the client service counters and a private client lounge to enhance the sense of privacy and exclusivity.

General manager for the Bullring & Grand Central store, Dan Murphy added: “We are delighted that Goldsmiths has decided to reinvest in its store and showroom here at Bullring & Grand Central offering an elevated selection of luxury watches and jewellery to our visitors.

“We are consistently looking at new ways to improve our retail and leisure offering to be able to provide our customers with a full-rounded and unrivalled experience.”

To enhance the shopping experience, the Goldsmiths Bullring & Grand Central showroom features a hospitality bar on the first floor, where clients can relax and enjoy refreshments while exploring the retailer’s collections.

Private consultation rooms are also available for clients to discuss their specific requirements with knowledgeable staff.

Completing the experience, the store offers a dedicated service & repair lounge, a watchmakers room, and areas for polishing and cleaning.

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