The year 1969 marked the inception of a monumental technological upheaval. Japan introduced a ground-breaking quartz watch that would redefine the horological landscape.
This innovative timepiece replaced traditional mechanical movements with a highly precise quartz oscillator, offering enhanced accuracy, reduced maintenance, and better cost-effectiveness.
Simultaneously, the emergence of digital technologies gained momentum, leading to the evolution of LED (light-emitting diode) and LCD (liquid-crystal display) screens.
These novel displays opened doors to new functionalities. Combined with the quartz movement, they laid the foundation for an entirely new genre of utilitarian watches.
Swiss watchmakers swiftly responded to this transformative wave and Tissot, too, embraced the shift and sought innovative solutions. Three years later, in 1972, the brand unveiled its inaugural quartz watch with digital display at the Basel Fair.
Complete with a streamlined metal dial and equipped with a black leather strap, this prototype showed time through a slim window and, although it remained a prototype, it set a precedent for Tissot’s digital trajectory.
Subsequent models emerged throughout the 1970s and, as quartz became a pivotal part of watchmaking, the advent of digital displays and screens transformed watches into multifunctional tools.
Further advancements through the 1970s and beyond have meant that quartz and digital displays have remained integral to Tissot’s legacy, exemplifying the brand’s ongoing commitment to innovation.
This week, Tissot has added to its crowd-pleasing PRX range with a PRX Digital, a mesmerizing fusion of timeless design and revolutionary digital quartz technology. Beyond paying homage to a bygone era, this creation heralds an impending future, boldly blending the best of both worlds.
According to Tissot, the PRX Digital isn’t just an accessory; it’s a symbol of embracing the digital age while staying rooted in personal history. Seamlessly intertwining retro aesthetics with a modern twist, it stands as the quintessential timepiece for today’s trailblazers.
More than a watch, the PRX Digital is a trusted companion for the modern adventurer. Whether you’re a digital wanderer, a trendsetting aficionado, or a collector seeking the extraordinary, this timepiece rises to the occasion.
With its impeccably polished bezel, refined pushers, premium-grade case, and satin-finished bracelet, it takes centre stage in the design stakes.
The luminous display and full array of features including dual time zone, day-date, chronograph, timer and alarm add to its adaptability, making it a versatile and stylish choice for today.
Uniting past and present, the PRX Digital comes in three captivating versions, including an all-gold PVD option and a stainless-steel variant with either a black or silver dial. These models are available in both 35mm and 40mm diameters.
Boasting a Swiss-made DGT-2040 quartz digital movement and mirror sapphire glass, it exudes a distinctive charm that bridges retro aesthetics with futuristic appeal.
Effortlessly marrying vintage allure with modern practicality the PRX Digital extends an invitation to seize the future while cherishing the past.
Available now, prices start at £310.
£310 for a Digital Module regardless of saying Swiss made It will be a tough sell to be honest.
The PRX has been a massive success and rightly so.
This release seems to cheapen the range a tad l.