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Porsche Design helps to create the perfect personalised driving watch

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Porsche Design is following in the footsteps of its automotive parent company by encouraging customers to customise their own timepiece using an online configurator that allows us to 1.5 million different looks.

Bremont lets customers design their own MBII watch online

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It is now possible to create over 100 different styles of the aviator watch.

Capitalising on customisation is the name of the game for Armin...

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Armin Storm is to capitalise on the trend for personalisation with the introduction of one of its signature watches onto its customisation platform. The company's...

Armin Strom encourages customers to design their own watch from scratch

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No self-respecting billionaire wants to sit down to dinner next to somebody wearing exactly the same watch. Armin Strom is all-but eradicating this risk by...

Glashütte Original lets people configure watches online before sending them to...

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Glashütte Original has launched an online service where customers can create their own unique Pavonina timepiece by selecting different dials, straps, decorative finishes and...

Customisable Bruggler chronographs go on sale in Harrods

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The husband and wife team behind a Swiss watch brand that pioneered the online personalisation of watches has secured Harrods as its first UK...

IN PICS: Artya reveals most complicated watch to date

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Artya has announced its most complicated watch to date, a three gong minute repeater with regulator dial and double axis tourbillon. Yvan Arpa's watch brand...
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