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The brand is aiming to capture the humour associated with receiving unwanted gifts and position Sekonda as the perfect gift this Christmas.
There has never been a better time to advertise, says brand's co-founder and CEO Mike France.
With viewing figures soaring and the cost of advertising slots tumbling, the British watchmaker has seized the initiative with a new campaign.
Retailers of Seksy, sister brand of Sekonda, are benefiting from a blast of television promotion during the holiday season.
The Japanese brand is running high-impact digital advertising on Ocean’s tri-screen property on Holland Park Roundabout, targeting consumers based on the vehicle they are driving.
The brand says the new campaign, named ‘NO TIME LIKE THE FIRST’, has been designed to capture what it describes as the carefree and authentic experiences of youth today.
Retail partners at 11 shopping centres to benefit from advertising running on 14 massive digital screens.
Deal with Disney gives Citizen access to classic characters and iconic songs from Alice in Wonderland.
Milton Keynes-based multi-channel retailer highlights the joy of giving traditional watches as gifts.
Autumn/Winter campaign makes wry joke on the fact that Movado Museum watches famously have no numbers on their dials.