TAG Heuer has opened a boutique in the Harrods Fine Watch Department.
The boutique is located on the lower ground floor, which is also home to Breitling, Panerai, Tudor, IWC, Roger Dubuis and Hublot.
Harrods Fine Watch Department occupies two floors.
On the ground floor, the area has boutiques for Rolex, Audemars Piguet, A. Lange & Sohne, Vacheron Constantin and Jaeger-LeCoultre.
TAG Heuer’s space, down a sweeping marble staircase, has private consultation rooms and is situated next to the in-house workshop, which can personalise watches.
The showroom’s avant garde design combines contemporary cabinets with digital screens for promotions and displays of the full TAG Heuer portfolio.
The brand says the boutique will stock TAG Heuer’s core collection and limited editions.
