Swatch Group has acquired 171 New Bond Street, home to its fine jewellery and watch brand Harry Winston since 2006.
The group paid CHF 90 million for the five storey building, which was built in 1856 and has more than 6,000 square feet of space.
It is not the first foray into property acquisition on London’s famous luxury shopping street.
Earlier this year, Swatch Group bought 32 to 33 Old Bond Street for around CHF 120 million, which has 15,000 square feet to work with.
Fashion maison Saint Laurent has occupied the site since 1969 and Swatch Group declined to comment on whether it intends to move one of its watch brands into the property.
If a Swatch Group brand does move in — Omega, for example — it would set up an interesting clash between neighbours because Watches of Switzerland Group is opening its three-storey Rolex showroom right next door in 2024.
Omega already has a showroom at 12 Old Bond Street.
Fellow Swatch Group brands, Breguet, Harry Winston and Blancpain, also have boutiques on the street.
