Roger Moore’s Swatch collection sells for £76,000, and not a MoonSwatch among them

50 years after his first appearance as James Bond in Live and Let Die, and six years after his death, a collection of memorabilia and personal items owned by Sir Roger Moore has been sold at auction by Bonhams.

The highest price paid during the sale was for a collection of 20 Swatch 007 watches in a presentation case.

The lot hammered at £76,000, smashing its pre-sale estimate of £10,000 to £20,000.

The 20 Swatch watches were made to commemorate the 40th anniversary of the first James Bond film.

An Omega Speedmaster MK40 (ref. 38205300) triple calendar chronograph in steel from around 1995 sold for £61,400, ten-times its estimate.

Omega watches have been worn by James Bond in movies since 1995 and the brand is a long-standing official partner with the franchise.

A second Omega at the Bonhams auction, a special edition 50 Years of 007 Seamaster, sold for £57,550.

An 18ct gold Corum watch in the form of a $20 coin was sold in a group lot with four other wristwatches, including one by Longines, which sold for £16,640.

A Jean Roulet ‘gold ingot’ desk clock with the timepiece made by Baume & Mercier, achieved £10,880.

Perhaps the most shocking price achieved was for a single Swatch, an unremarkable piece of merch made in 2002 as a gift set commemorating the The Spy Who Loved Me.

Somebody paid £8,320 for it.

In total, the auction raised over £1.1 million, a percentage of which will be donated to UNESCO.

Geoffrey Moore, son of Sir Roger Moore, spoke after the auction on behalf of the Moore family.

“We always knew our father was popular, but never fathomed just how much he was loved. We are overwhelmed by the incredible success of the sale which surpassed all our expectations, and we are thrilled to share his legacy with his adored fans. We want to thank Bonhams for their tireless work. They have poured love, care, and passion into this sale. We are truly grateful to everyone who took part,” he remarked.