It will come as no surprise to anyone that Chrono24 research has found that Rolex is the world’s most Instagrammable watch brand.
In conducting the work to discover which watch was the most Instagrammed in the world, the data found that Rolex had a massive 2,496,606 combined hashtags for #rolexwatch and #rolexwatches.
The hashtag #rolexwatch has been used more than 1.8m times by Instagram users while the more specific hashtag #rolexoyster has been used for more than 100k Instagram posts.
According to the Chrono24.com research, the second most Instagrammable watch is the American brand, Fossil, which reveals a smaller but still impressive 2,055,477 combined hashtags for #fossilwatch and #fossilwatches on Instagram.
In third place is Casio with 1,156,958 Instagram hashtags while fellow Japanese brand Seiko comes in fourth with 1,089,534 hashtags on Instagram.
Fifth place is Michael Kors, with the luxury fashion brand’s watches gaining 940,615 Instagram hashtags for #michaelkorswatch and #michaelkorswatches.
See the full Chrono24.com list here:
- Rolex – 2,497,606
- Fossil – 2,055,477
- Casio – 1,156,958
- Seiko – 1,089,534
- Michael Kors – 940,615
- Guess – 868,911
- Omega – 783,401
- G-SHOCK – 733,892
- Cartier – 441,619
- Gucci – 420,012
A spokesperson from Chrono24.com commented: “Watches are an effective way to complement a style and are sometimes used as a statement piece to emulate success with many using social media to show off their luxury timepieces. The data shows that watchmakers such as Rolex and Seiko are the most popular, but fashion designer brands like Michael Kors and Guess are breaking into the watchmaking industry.”
Adding: “It is interesting to see how ‘affordable’ watches dominate the popular brands, with seven out of the top ten offering excellent value timepieces.”
