instagram News - WatchPro

Hackers abuse Instagram account of Jean-Claude Biver

NEWS on October 15, 2020

Legendary Swiss watchmaking executive warns people not to open phishing direct messages from his account.

David M Robinson attracts celebrity fans to new Instagram feed about watches

LEAD STORY NEWS on August 20, 2020

David M Robinson (DMR) has unveiled a new website and two Instagram channels as part of what the company calls the first stage of a digital transformation.

Laings looks to build social media community through Instagram

NEWS on August 19, 2020

@LaingsWatches on Instagram will showcase a range of the luxury watches it sells, including Rolex, Patek Philippe, TAG Heuer and Omega.

One million people ‘like’ Tudor’s navy blue Black Bay Fifty-Eight on David Beckham’s wrist

NEWS on July 3, 2020

In the absence of a big bang launch at a show like Baselworld, this was the way to launch a watch with such instant commercial appeal.

Watch industry stands against racism with support for #blackouttuesday

LEAD STORY NEWS on June 4, 2020

Scores of brands and retailers show their support for equality by turning their Instagram feeds black.

WATCHPRO WORKSHOP: Top tips for turning Instagram into a luxury storefront

NEWS OPINION on March 30, 2020

Right now, with ecommerce and concierge services the only way to sell watches, using Instagram to promote your products and services and to close sales could be the difference between survival and oblivion.

Audemars Piguet and Beverley Hills jeweller feel full force of Justin Bieber social media post

INTERNATIONAL LEAD STORY NEWS on October 11, 2019

Internet blows up as Justin Bieber posts a picture of a gold AP Royal Oak as his wedding gift to himself on Instagram.

Watches worn by models fail to fly on Instagram

INTERNATIONAL NEWS Research on August 7, 2019

Social media surfers see watches as the stars, not staged shots with people.

WATCHPRO WORKSHOP: How to get ahead in influencing

EDITOR'S CHOICE FEATURES NEWS Research on August 1, 2019

Global influencer marketing spend is expected to grow from $1.3 billion in 2018 to $2.3 billion by 2020. The number of brand-sponsored influencer posts is also expected to double, surpassing six billion messages next year. The watch industry was slow to embrace influencers, and now faces a battle to stand out from the crowd.

Omega dominates social media with links to its moon landing history

EDITOR'S CHOICE NEWS on July 9, 2019

Instagram campaign fires interest for Speedmaster into the stratosphere.

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