instagram News - WatchPro

Watch industry stands against racism with support for #blackouttuesday

LEAD STORY NEWS on June 4, 2020

Scores of brands and retailers show their support for equality by turning their Instagram feeds black.

WATCHPRO WORKSHOP: Top tips for turning Instagram into a luxury storefront

NEWS OPINION on March 30, 2020

Right now, with ecommerce and concierge services the only way to sell watches, using Instagram to promote your products and services and to close sales could be the difference between survival and oblivion.

Audemars Piguet and Beverley Hills jeweller feel full force of Justin Bieber social media post

INTERNATIONAL LEAD STORY NEWS on October 11, 2019

Internet blows up as Justin Bieber posts a picture of a gold AP Royal Oak as his wedding gift to himself on Instagram.

Watches worn by models fail to fly on Instagram

INTERNATIONAL NEWS Research on August 7, 2019

Social media surfers see watches as the stars, not staged shots with people.

WATCHPRO WORKSHOP: How to get ahead in influencing

EDITOR'S CHOICE FEATURES NEWS Research on August 1, 2019

Global influencer marketing spend is expected to grow from $1.3 billion in 2018 to $2.3 billion by 2020. The number of brand-sponsored influencer posts is also expected to double, surpassing six billion messages next year. The watch industry was slow to embrace influencers, and now faces a battle to stand out from the crowd.