Social media surfers see watches as the stars, not staged shots with people.
Internet blows up as Justin Bieber posts a picture of a gold AP Royal Oak as his wedding gift to himself on Instagram.
Global influencer marketing spend is expected to grow from $1.3 billion in 2018 to $2.3 billion by 2020. The number of brand-sponsored influencer posts is also expected to double, surpassing six billion messages next year. The watch industry was slow to embrace influencers, and now faces a battle to stand out from the crowd.
Instagram campaign fires interest for Speedmaster into the stratosphere.
Remember the days when social media was a virtually free way of advertising your watches and retail services? That may
Gucci has commissioned a photographer to travel around the world and take pictures of people and timepieces in nine separate locations that mean something to the Gucci brand. #TimeToParr is a portfolio of specially-commissioned work
Patek Philippe has launched its own official Instagram account for the first time and, 48 hours in, the page has
Bell & Ross has partnered with visual commerce and marketing platform Photoslup to improve its e-commerce sales. By incorporating social media
Bell & Ross has created a second Instagram feed that will act as an online catalogue for the brand and
https://youtu.be/FZUi7gVZY4E From today, owners of a Michael Kors Access Bradshaw or Dylan touchscreen smartwatch can download and use the bespoke
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