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Oris adopts sustainable deer hide leather for its first watches of 2022

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Every year, around 15,000 wild red deer are culled in Switzerland in a highly regulated process that protects the countryside by limiting population numbers.

This has created an opportunity for a company of conservationists, Cervo Volante, to create hand-crafted products from deer hides that would otherwise have been burned.

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Oris, which has its own sustainability mission dubbed Change for the Better, has teamed up with Cervo Valante to make a range of deer leather straps that are seen for the first time in three Big Crown Pointer Date watches.

The Oris x Cervo Volante watches come in three colours with gradient dials inspired by Alpine scenes where the deer roam.

“Right from the start, it was such a natural fit,” says Cervo Volante co-founder Dr Kadri Vunder Fontana.

“Together, we’ve developed  the Big Crown X Cervo Volante collection, three watches with straps made of Cervo Volante deer leather. We’ve also developed some complementary accessories, with more to come. And this is the beginning of a long-term partnership, not a one-off,” she adds.

The grey, blue or green Oris x Cervo Volante watches come in 38mm steel cases housing an Oris 754 automatic movement powering hours, minutes, seconds and a central hand showing the date on a track at the edge of the dial.

They come with complementary deer leather straps in dark brown, oak brown or cognac.

Each watch is delivered with a leather travel pouch and card holder crafted in Cervo Volante deer leather.

They are on sale from this month priced at CHF 1,850.

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