A proper Omega Speedmaster Moonwatch will set you back £5,710 right now.
Or you could queue outside a Swatch shop all night and maybe get your hands on an Omega x Swatch bioceramic MoonSwatch for £207.
If you didn’t pull an all-nighter, option two is off the table as crowds swamped Swatch shops across the world this morning (Saturday).
Option three is to get online and look for the watches as they are flipped on eBay and other markets.
Yes, just hours after MoonSwatch mania engulfed shopping malls worldwide, the watches are appearing online at vastly inflated prices.
Watching live auction results also gives an indication into which colours of the MoonSwatch are most popular (important information for flippers but also trend-watching buyers at watch stores).
So far, the pale blue model — let’s call it the Tiffany MoonSwatch — is the runaway leader.
A piece on eBay has three days of the auction to run and bidding is up to £3,100.
Most other colours are being priced at around the £600 to £800. That’s still a three- or four-fold profit.
Editor’s note: Disclaimer — most MoonSwatch listings online are only showing the PR shots so there is no guarantee the seller actually has the pieces advertised.
