From BBBlack to BBBeauty, the new collection contains six different watch models.
Is American tech giant Apple hurting the Swiss watch industry as badly as the Japanese did with their mastery of quartz watches in the 1970s?
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It is harder than ever for executives to see all the watches they might sell this year, so WatchPro has done some of the leg work for you in this A to Z roundup of what we know is launching at Baselworld and Beyond.
Watch lover Dakota Murphey walks us through the history of horology to illustrate how timekeepers have often been more than just tools for telling the time.
Flymagic family has a mechanical movement that shows how the watch works from the dial side rather than from underneath.
They say you cannot make a silk purse from a sow's ear, but Swatch has come close with its latest fundraising timepiece.
WatchPro needs a reminder that winter won't last forever in these short and dark days of January, so we are grateful to Swatch for this blast of summer colour.
Swatch has teamed up with Hackett London to design the new Sistem 51 limited edition watch
Swatch has launched its latest line of watches, a collection of vibrantly coloured pieces that are celebrations of British culture.
Hodinkee is increasingly being seen as a retailer of the luxury watch brands it reviews, but few would have expected the