MoonSwatch prices on the secondary market have settled into a lower orbit than during the first week of hysteria after their launch, but remain two to three times higher than the £207 being charged at Swatch stores.
On March 29, Swatch Group told WATCHPRO today that: “The Bioceramic MoonSwatch collection is not limited and more products will be available in the next days, weeks and months. With this in mind, all our customers will be able to purchase the model(s) they wish.”
However, the desirability of the Omega Speedmaster doppelganger, and the instant profit to be made from flipping them on the secondary market, has meant queues are still forming outside Swatch shops when rumours spread that they will get more stock.
Chrono24 told WATCHPRO this week that it had sold more than 100 MoonSwatches at an average price of €1,100. “That is sold, not offered,” a spokesperson clarified.
StockX, which acts like a stock exchange for good ranging from trainers and trading cards to games consoles and watches, displays a full history of purchases via its site.
Data shows StockX has sold 539 of the black-dialed Mission to the Moon MoonSwatch with prices peaking at around £900 in the last week of March, then drifting lower to settle at around £650 in the past fortnight.
For the powder blue Mission to Uranus version, StockX has sold 718 units. Again, prices were around £900 to begin with but are now averaging £550.
Mission to Earth, the MoonSwatch with a black dial and green bioceramic case, appears to be the least popular. 398 have sold on StockX, early on for around £650 and now closer to £400; less than twice the retail price, and not the sort of profit that would have me camping out overnight on Oxford Street.
This is a poster child for the words “stupid money”.