Jaquet Droz and designer Shirley Zhang unveiled their joint minute repeater watch at auction at the back end of last year,
In doing so and becoming a first for the brand and the Shanghai, the duo has also launched its NFT counterpart at the inaugural Shanghai Jiahe winter auction.
Among record New Year’s Eve sales for the auction house in 2021 was the Shirley Grande Seconde Minute Repeater, showcased alongside its NFT counterpart.
The auction recorded outstanding results with more than 87% of its 2,600 lots selling over 21 special sessions. Total sales exceeded $80 million.
The Shirley Grande Seconde Minute Repeater and its NFT, which was expected to reach CHF 250,000, attracted a lot of enthusiasm from new collectors, and was finally sold for CHF 530,413, more than double the initial estimate.
Reflecting on the sale, Jaquet Droz says it is continuing its momentum from 2021 with this auction.
After exceptional sales at Only Watch (where the Grande Seconde Tourbillon ‘Only Watch’ valued at CHF 160,000 was sold for CHF 200,000) and Christie’s (with a pair of historic watches valued at CHF 50,000 that finally sold for CHF 250,000), Jaquet Droz is keen to demonstrate the strength of its heritage and contemporary value.
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