As peace prevailed in the second half of the 20th century and manufacturing declined in the UK, M.C.Overalls withered, but it was revived in 2016 when a group of investors relaunched it to produce classic, hard wearing, everyday staples with the brand’s original mission of making “durable uniforms for contemporary workers”.
Since contemporary workers are free to dress like navvies to the office these days, the potential seems limitless.
That has caught the eye of G-SHOCK, which has collaborated with M.C.Overalls to make a special edition watch.
The M.C.Overalls x G-Shock DW-5600MCO-1ER launches later this month for £119.
The watch is a basic black DW-5600BB with a colourful strap designed by the apparel house.
The company motto “We Work Hard” appears on the lower band, along with the company name on the upper band.
A limited edition patch is included with every watch, and a limited edition G-Shock x M.C.Overalls t-shirt will be available when purchasing the watch at the London Carnaby Street Store.
