Retailers are always on the look out for signs they are dealing with a high net worth client, which is becoming increasingly difficult in this age of dressed-down CEOs turning up in shorts and Birkenstocks.
One sure way to spot the latest entrepreneur with a nine-figure bank balance is to check their credit card.
But the mythical American Express Centurion black card now has a rival in the form of a Visa Billionaire Card, created by a partnership between luxury group Majestas, which owns the Billionaire brand, jeweller and watchmaker Jacob & Co., and Primavera Investments.
Billionaire asked Jacob & Co. to design and co-brand the Billionaire Card in collaboration with luxury card company Insignia.
The resulting card, which is only going to be available to 150 people worldwide, has been made into a piece of fine jewelry with diamonds decorating its gold-plated surface.
In addition to bragging rights, the Billionaire Card comes with a host of privileges including access to concerts, fashion shows, international sporting events such as the Super Bowl, the F1 Paddock Club Privé or even Oscar night, Coachella in California, Burning Man in Nevada, New York Fashion Week, Vogue’s Fashion Forces, and Highsnobiety’s private gatherings.
Card holders will have a dedicated 24/7 personal assistant, use of Insignia Jets and preferential rates at Luxury Hotel Collection properties.
This males me sick