Richemont opened its first TimeVallée multibrand flagship store in Switzerland in 2022, a showroom in Lucerne run in partnership with venerable Swiss jeweller and watch retailer Gübelin.
There are now 30 TimeVallée showrooms, mostly in China.
Until the Lucerne opening, Barcelona was the only city in Europe with a store.
TimeVallée was launched by Richemont in 2014 as a luxury multibrand showroom concept offering watches and jewellery from the group’s maisons and others including Rolex, Tudor and LVMH brands Hublot, Zenith and TAG Heuer.
Richemont is clearly committed to making TimeVallée one of the strongest multibrand retail brands in the world, and is creative in its approach. The roll out in Asia has proved the business and design concept, and now it is being adapted for destinations including airports and even a first cruise ship.
The new TimeVallée in Lucerne, which is effectively its European flagship, has almost 11,000 square feet of retail space dedicated to 23 brands, and adopts the model of other showrooms with Richemont watch maisons represented alongside brands from outside the group including LVMH’s TAG Heuer and Kering’s Gucci.
The style is open, bright and modern, with branded areas conforming more to the TimeVallée aesthetic than the corporate colors and design of watchmakers’ shop in shops.
Across the global network, TimeVallée showrooms offer A. Lange & Söhne, Baume & Mercier, Buccellati, Bulgari, Carl. F. Bucherer, Cartier, Chanel, Chaumet, Chopard, Corum, Franck Muller, Girard Perregaux, Glashütte, Gübelin, Gucci, Hermès, Hublot, IWC, Jaeger-LeCoultre, Montblanc, Oris, Panerai, Parmigiani, Piaget, Roger Dubuis, Rolex, TAG Heuer, Titoni, Tudor, Vacheron Constantin and Zenith.
Richemont is playing its cards close to its chest, but expect showrooms to open in the United States and other European countries in 2023.
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