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GREATEST SHOWROOMS: Pragnell, Stratford-Upon-Avon, UK

Pragnell’s Stratford-Upon-Avon flagship showroom became one of the largest fine watch and jewellery boutiques in the UK following a major expansion and refurbishment in 2019 that added 50% more retail space to its internationally renowned showroom in the birthplace of William Shakespeare.

Pragnell’s Stratford-Upon-Avon flagship showroom became one of the largest fine watch and jewellery boutiques in the UK following a major expansion and refurbishment in 2019 that added 50% more retail space to its internationally renowned showroom in the birthplace of William Shakespeare.

Pragnell is one of the most respected fine watch and jewellery retailers in the UK.

The business works with the most prestigious brands including Rolex, Patek Philippe Omega, Cartier, F.P. Journe, Greubel Forsey, Jaeger-LeCoultre, Chanel, Panerai, Breitling and Tudor in addition to globally important gems and jewellery sourced and created by a peerless team of in-house experts.

Pragnell’s Tudor building in Stratford-upon-Avon’s historic centre has lived many lives.

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It was built after a fire destroyed most of the town in 1594, and was designed and financed by architect Abraham Sturley, a close friend and drinking partner of then-30-year-old Shakespeare.

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Mr Sturley was granted permission by the court of King James to adorn the ceiling and fireplaces with regal Jacobean patterns used in royal households; features which have been painstakingly preserved to this day.

Watch and jewellery displays and meeting areas are ingeniously knitted in-between the building’s ancient wooden beams, history-worn floors and low ceilings, all expertly navigated by the six-foot-something owner Charlie Pragnell and his team.

Thank you to the generous sponsors of The World’s Greatest Showrooms

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Since Nivoda’s inception, we have made it our mission to be the trusted marketplace for jewelry businesses. As a customer-centric and technology-driven company, we promise to increase profits, save time and improve the international trading experience for our diamond trading clients. Over the last five years, Nivoda has evolved into a global company recognized for its innovation, customer service and ability to deliver a seamless, reliable and efficient experience for mined and lab grown diamonds.

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Greatest showrooms ty4tivqd tjdc logoAt TJDC you will find Europe’s largest stock holding of retail displays, which means you’ll always find the solutions that best fit your business. We are constantly innovating to bring new products to the market, allowing customers to stand out in exciting ways. Versatility and customization are at the forefront of everything we do. Our London HQ is equipped with excellent facilities to help us deliver efficient lead times on custom projects from UV printing, laser cutting and covering. Our in-house team of experts will ensure any customized material is a perfect fit to your display.

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