FIRST LOOK: Inside the new Roger Dubuis boutique on Bond Street


Roger Dubuis’ boutique within Harrods Fine Watch Room did not reopen after the department store’s expansion and reshuffle in 2018 and its watches are now found only in the multibrand area on the lower ground floor.

But low volume, high value, players like Roger Dubuis need a significant presence in London because of its attractions as a global destination for watch lovers from China, the Middle East, America and the rest of the UK.

Opening on Bond Street is expensive, but so are Roger Dubuis watches, so locating a boutique on London's most luxurious thoroughfare was inevitable. Click To Tweet

That store opened this month, and WatchPro was shown around by Roger Dubuis CEO Nicola Andreata. It is only the third Roger Dubuis store in Europe, joining Monaco and Geneva, and one of 25 world-wide.

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At 43 square metres, the boutique is bijoux and modern.



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Rob Corder

The author Rob Corder