FIRST LOOK: Breitling marks innovative boutique expansion with Bluewater loft concept


Swiss luxury watchmaker Breitling has opened its re-designed industrial loft style boutique at Bluewater Shopping Centre, Kent.

The brand says it marks the expansion of Breitling’s innovative boutique concept across the UK.


The interior is inspired by mid-twentieth century industrial design, a nod to the time when Breitling timepieces and measuring tools earned the brand its reputation for the world’s greatest chronographs.

The boutique is to be managed by Watches of Switzerland group, the UK’s largest luxury retailer of brands including Watches of Switzerland, Goldsmiths and Mappin & Webb, with a further Breitling boutique planned to open in Cardiff in December.

A contemporary urban interpretation of an industrial loft, Breitling says the boutique offers customers to Bluewater a relaxed yet sophisticated ambience to explore the brand’s revered collections – a bold contrast to classical luxury retail brand environments.

In recent years, Breitling has been expanding its urban loft boutique concept and the reception has been enthusiastic.

The new design concept at Bluewater represents a fashionable and inclusive shopping space that displays Breitling’s entire product range along with the exclusive limited editions including the Premier Watches of Switzerland Limited Edition launched in November to celebrate its long-standing partnership with the Watches of Switzerland Group.

Gavin Murphy, Managing Director at Breitling UK, commented: “Breitling are delighted to continue our partnership with Watches of Switzerland at Bluewater through the opening of our innovative Boutique loft concept.

“The Bluewater boutique is now entering its 6th year and the new concept will totally re-energise the shopping experience for our loyal clients, and provide an inclusive and luxurious setting to welcome new customers who are just discovering the brand. Housing the full Breitling range including our latest collections, we look forward to reopening the doors and greeting you at our new Breitling home.”

While Craig Bolton, Executive Director UK of the Watches of Switzerland Group, added: “We’re thrilled to announce the opening of our re-designed Breitling boutique in Bluewater. This marks our strong partnership with Breitling and their continued commitment to our Monobrand boutique strategy. We look forward to welcoming existing and new customers to experience our re-designed Bluewater boutique.”

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