Hodinkee called MoonSwatch its watch of the year for 2022, not so much for its technical or creative qualities, but because it lit up the staid world of watches in a way that no other timepiece has come close to achieving in the past decade.
Much of the hysteria was fuelled by a relatively small cohort of flippers, but the watch would never have become a tradeable commodity if demand among the general public had not overwhelmed supply in the first days and months after the MoonSwatch launch.
Profiting from flipping MoonSwatches is fast becoming a distant memory, with most examples now being advertised online at little premium over retail prices, but there is no reason to think that the feeding frenzy could not be reignited with the right MoonSwatch launches in 2023.
A Snoopy special edition would be a nailed-on success, so desirable I would confidently predict the need for crowd control again if it were to hit shops
The key, and there is zero chance I’m ahead of the team at Swatch on this, will be to turn MoonSwatch into a platform that can keep delivering exciting products long into the future.
As the collection develops, the business can generate demand for special editions through advertising or, most likely, simple word of mouth across social media.
MoonSwatch Snoopy?
A Snoopy special edition would be a nailed-on success, so desirable I would confidently predict the need for crowd control again if it were to hit shops.
The colour scheme of the Omega Speedmaster Silver Snoopy Award 50th Anniversary watch would be perfect, and a little representation of the world’s most loved beagle in the subdial at 9 o’clock would make people wild with envy.
There are, of course, other iterations of the Speedmaster Snoopy, so Swatch could even create a special three-piece collection.
Swatch could sell a million of these in minutes online. But, since the company currently insists people go to physical stores to buy MoonSwatches, the queues are inevitable.
Swatch Group CEO Nick Hayek has been on record to say that MoonSwatch will be used to expand Swatch’s network of physical point of sales, so there is certain to be a multi-year programme to make that work.
Over the years, I expect predicting what new MoonSwatches will come out will be as popular as the sport of guessing what Rolex has planned.
I’m already hooked on the rumours.
I’d get one in a second, but I’m nowhere near a store, and have no desire to deal with scalpers. So this watch really is a non-starter for me, which is sad because I’d be happy to buy direct!
Snoopy is kind of a jerk. I’d rather have a Linus watch. But yeah, there is no Swatch store near me, and I am certainly not going to buy a Moonswatch online with all of the fakes out there. Go to YouTube and watch some clips showing fakes/knockoffs of these watches.
I’m a snoopy fan. I want one and I’m no where near a shop either.
My girlfriends nickname was Snoopy during her teens, she’s been my wife for 40+ yrs now. Might get me another Snoopy
I have some sympathy with that – BUT, and it is a HUGE BUT – the whole Snoopy story and how it relates to Omega following the aweful deaths of the Apollo 1 fire is just so amazing. How the Omega watch literally saved Apollo 13, and how the snoopy mascot was given to the Omega company. History gets no more interesting than that
Our Swatch Shop closed in Cardiff and many shops are refusing to sell. I eventually got my Saturn watch from Seville but my brother is still waiting for his Moon edition.
The people selling for ridiculous amounts need to be stopped. Why won’t the shops sell online if they’re getting the money?
I don’t want to go to London or Scotland from Wales to get one.
onviously folks who have no chance of getting a Moonswatch due to store location inconvenience could always purchase a Pagani Design ‘homage’ at a third of the price. Whole load more watch for significantly less and more readily available. There are othe manufacturers doing the same.
If Swatch were genuinely worried about this they would make their product more readily available.
Same goes for Rolex.
No. No. No. The moon’s watch was bad enough (the watch version of fibreglass kit cars) but to dump all over the legacy of the Silver Snoopy is lunacy on another level. Short term gain for long term cheapening of the Omega brand & it’s legacy
They are dropping in cost very quickly on ebay…. except the Neptune. Here is an example at £300
https://www.ebay.co.uk/itm/325482637714?mkcid=16&mkevt=1&mkrid=711-127632-2357-0&ssspo=jHtFOpWzTUy&sssrc=2349624&ssuid=8-WUZGdaTEG&var=&widget_ver=artemis&media=COPY
I went to a store to get the moonswatch. First time I had been in. Now thinking about the Chinese year rabbit watch for my son that everyone was getting. So the strategy kinda worked. Will be going in several times to try to get the Neptune. Who knows what impulse buys I will do.
If the Swatch Group CEO Nick Hayek wants to expand the Swatch’s network of physical point of sales, then he should geographically assess the OMEGA Authorised Dealerships and allow such outlets to retail the OMEGA/Swatch MoonSwatches making it easier for its loyal customers.
After all, I personally had to travel from Cyprus to the Swatch Boutique in Oxford Street, London to buy one. I was extremely lucky in getting one on the third attempt in the same week.
Charles Schultz said that everyone wanted to be like Linus, but felt like Charlie Brown.
Snoopy is in no way at “jerk.”
Though one who says his is, likely is one himself.
Kinda…maybe.
I so want a Snoopy Speedo. Have since they got introduced in 2005.
I have absolutely LOVED Charles Schultz, Snoopy and NASA since I was a young child, half a century ago.
Almost bought a repo a half dozen times, but I didn’t want to wear even a fake that looked like it was worth $10 to $20k.
Im a lefty-labor Washington DC politico who has never had an interest in being wealthy and I actually find people who spend such sums on such things to be pretty grotesque, so yes, give me a “ceramic” (aka plastic) copy of a Snoopy Speedo!
Yawn.