Citizen Watch UK has shown its growing belief that consumer footfall at retail destinations like shopping centres is back on track with a new digital out-of-home advertising campaign.
It has brought in destination media specialist Limited Space for a campaign using 16 full-motion large screens in different UK shopping centres, designed to run alongside its in-store and online advertising.
The latest shopping centre data, the brand said, shows that audiences continue to visit in large numbers and that queues and masks have not deterred shoppers from making considered purchases, with some retailers quoting conversion rates as high as 80% from store visit to purchase.
Now that the watch industry has opened back up for retail, Citizen hopes to capitalise while other brands may be hesitant to advertise.
Tracey Osborne, marketing director of Citizen Watch UK, commented: “During this period we are committed to driving our digital coverage online whilst also working with Limited Space to maximise coverage via their out-of-home network. The activity provides the opportunity to showcase the Citizen and Frederique Constant brands through a premium video format at a time when consumers are visiting shopping destinations again.”
Meanwhile, Samantha Sida, co-founder of Limited Space, added: “It is fantastic to see Citizen Watch UK using our large-format, full-motion Orbit digital network as a key driver in their approach to reconnecting with consumers.
“Our property partners have done an incredible job to ensure the safety of returning visitors without compromising their experience and as a result we are seeing strong and consistent footfall figures that have grown week on week.”
This comes after Springboard reported this week that shopping centres and retail parks were performing significantly better than the traditional high street across the UK. Read more below: