Citizen is expecting Christmas shopping centre advertising on 14 massive digital screens to be seen by up to 40 million people.
The campaign, which will be seen at 11 retail destinations across the UK, kicks off featuring the ladies’ Citizen L Sunrise watch dial with live, animated hands showing the correct time.
Citizen will also be rolling out brand video advertising across the screens during December for the launch of the Red Arrows Limited Edition Skyhawk A.T, Jolie Diamond, plus the I’m Late Christmas advert. Frederique Constant will also be given time on the screens.
Tracey Osborne, marketing director of Citizen Watch UK, says: “We are delighted to launch this partnership as the sponsors of official time-keeping within some of the UK’s most prestigious retail environments. This is a particularly magical time of the year which visitors will be spending with friends and family and it’s appropriate that as Citizen celebrates its 100th anniversary we’re accompanying them at this time.”
Samantha Sida, co-founder and CSO of Limited Space, adds: “We are excited that our full motion digital media can help bring Citizen to life using dynamic onscreen elements. Making Citizen’s elegant creative a real-time presence will engage consumers in a completely different way and deliver a reassuring touch from a global brand known for precision and innovation. Contextual marketing is now so important for advertisers and bringing real life relevance to audiences, in the moment, serves to add more value to their experience as a consumer. We are incredibly excited about this campaign and what it means for the future of brand opportunities in a space where there is time to think, connect, absorb and act.”