Complecto, a global community platform working towards a more inclusive watch world, has secured the backing of Bulova in the form of a limited edition Jet Star produced to highlight the organizations aims.
Bulova is signalling the values it shares with New York-based Complecto, which is a home for anyone who shares the vision of a more diverse, inclusive, and accessible watch industry.
They firmly believe that diversity is a fundamental driver of innovation and growth; creating opportunities for more authentic consumer-brand relationships and product innovation.
The Bulova Complecto Jet Star has a vintage look with design elements from a 1973 watch of the same name.
The style of the new watch has almost identical styling on its dial including its color fading from bright to dark and the same shaped hands, hour markers.
It comes in a 40mm turtle-shaped stainless steel case with a grey dégradé effect dial.
Power comes from a modern Bulova Manufacture Precisionist High Precision Quartz movement, which delivers a smooth sweeping second hand.
The watch is limited to 100 pieces and sold as a set with two additional custom straps priced at $750.
Great use of empty platitudes.
There was the Spaceview, the Astronaut all grounded in reality and synergy of design and function, The President, The First Lady, homage pieces offered every 4 years with the synergy of Time and Elections, when the Brand was the World Leader in Timekeeping, now we have Complecto, GFL!
I don’t know what inclusive and diverse watch making is, but just the thought of it makes me want to sell my Bulova on eBay to someone who cares.