Bremont kicks-off official timekeeper duties for England Rugby


Six Nations rugby kicks off this weekend, and every match played at England’s home ground of Twickenham will be officially timed by Bremont.

The British watchmakers has signed a five year deal with England Rugby, and will provide all the stadium’s official time-related match day content including branded match clocks around the iconic ground.


England’s first home game is against Ireland on February 23.

As part of the agreement, Bremont has unveiled the Bremont Rose, a special edition of its ALT1-C chronograph.

The white-dialed brushed steel watch has two sub-dials embossed with the English rose that appears on the national team’s shirts.

It has blued hours and minutes hands and a red chronograph hand.

It can be bought with a steel bracelet for £5,395 or blue leather strap for £4,995.



Its clear caseback has the words ‘swing low’, in tribute to the England rugby fan’s anthem, on the custom rotor underneath an engraving of the England Rose.

The watch comes in a special leather wallet with blue and red stitch also featuring an embossing of the rose.

Eddie Jones, England head coach says: “Timing is key in rugby, so it’s great to have Bremont on board with England Rugby, supporting the game as the Official Timekeeper.”


RFU CEO Bill Sweeney, Bremont Co-Founder Giles English and England Rugby Head Coach Eddie Jones pictured at Twickenham.

“We welcome the chance to support another English institution, particularly in the run up to the RFU’s 150th anniversary in 2021,” says Giles English, co-founder of Bremont.

“Rugby is an incredibly tough sport, steeped in English tradition. Seeing Bremont timekeeping preside over the action at the iconic home of British Rugby, Twickenham, is something rather special.”

Good news for Bremont retail partners is that the agreement gives the brand access to exclusive match-day rights as well as the opportunity to host product launches and events at Twickenham.

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