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Grand Seiko opens its first monobrand boutique in Europe

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The world’s largest and first European Grand Seiko Boutique will open in Paris in March in the city’s historic Place Vendôme.

It is the first Grand Seiko monobrand store in Europe. A Seiko boutique in London’s Knightsbridge is expected to be refurbished and re-branded as Grand Seiko later this year.

The brand says the two-storey, 190sqm flagship Grand Seiko Paris store will show its largest collection outside of Japan.

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It will include watches old and new, as well as some exclusives to Paris.

2020 marks Grand Seiko’s 60th anniversary.

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Rob Corder

The author Rob Corder