Braun has engaged in a collaborative design project to launch with Kith’s third annual Kithmas collection.
The partnership consists of the BC17 Wall Clock, which is derived from the iconic ABW 41 clock designed in the late 80s by Dieter Rams and Dietrich Lubs.
The BC17 Kith edition remains true to the original design DNA and imprint that have become synonymous with Braun’s award-winning design history.
The wall clock is offered in both black and white and features the Kith classic logo and iconic color palette with Braun’s iconic yellow seconds hand being modified to feature the palette.
Kith’s unmistakable design philosophy adds a detailed twist to the timeless design that prioritizes form, function, and clarity.
Both models come packaged with custom bespoke Kith for Braun packaging.
The Kith for Braun Wall Clocks is launching todat, December 9th at Kith shops and Sunday, December 11th at 11AM EST on Kith.com & 11AM CET on EU.Kith.com.
It retails for £60.
