In a captivating ode to horological history, Zenith has been on a remarkable journey since 2021 with its pioneering initiative, Zenith Icons. This distinctive programme involves the maison acquiring its vintage timepieces and orchestrating meticulous, in-house restoration before presenting them to discerning enthusiasts via its own boutiques.
While the notion of brand-led restoration initiatives is not new, Zenith’s Icons venture sets itself apart. Following in the footsteps of renowned brands like Cartier and Vacheron Constantin, Zenith’s approach is a testament to its unwavering commitment to preserving the historical and aesthetic significance of each timepiece.
The meticulous process includes thorough cleaning, precise polishing, and the replacement of parts with new-old-stock components, all aimed at restoring the watches to their authentic glory. The ultimate goal is not just repair; it’s a journey to revive the historical essence of these timepieces.
A true symbol of Zenith’s heritage and craftsmanship, this series breathes new life into some of the rarest Zenith watches from the 1960s and 1970s.
In the realm of Zenith’s Icons series, the spotlight shines on the latest revelation – a vintage A384. This horological masterpiece houses the iconic El Primero chronograph movement, which made its debut in 1969 as one of the world’s earliest automatic high-frequency chronograph calibres.
Curated by Zenith’s brand experts, each historical timepiece undergoes a rigorous restoration and authentication process within the manufacture itself. This ensures not only the originality of the piece but also provides buyers with complete traceability, a unique offering that emanates peace of mind.
The showcased A384, originating from one of the final production runs in 1972, is a pristine example, untouched and unpolished, retaining its original protective varnish. Delivered as a complete set with a leather strap, hang-tags, original box, and user manual, this rare find is tailored to satiate the refined tastes of collectors.
Endorsed by the Zenith restoration atelier, this timepiece stands as a tangible testament to the brand’s unwavering commitment to authenticity. Beyond the horological realm, the A384 is a proud participant in Zenith’s broader HORIZ-ON CSR initiative, contributing to a more sustainable future.
In embracing the circular economy, the Icons program plays a pivotal role in the restoration of Zenith’s historical references. Each piece is lovingly restored with profound respect for the original materials and components, embodying Zenith’s dedication to authenticity and timeless craftsmanship. Â
