Every new version of the Chronomaster Sport is a reminder that Zenith has had a perfect platform watch on its hands since its launch in 2021; a collection capable of being expanded in myriad styles and materials.
Once the platform is established, the range can be adapted to suit modern trends far more quickly than a five-year build from scratch, and production runs can also be adjusted to ensure manufacturing of bestsellers keeps pace with demand.
Today’s drop of a metallic blue sunray dialled piece with a steel bezel is a perfect example.
Blue always sells well, and switching from a ceramic bezel to one in steel is a simple way to bring an instant face lift the Chronomaster Sport while giving it a bit of a retro feel.
Nothing else needs to change for a watch that won the chronograph category at the 2021 GPHG awards.
The 41mm stainless steel-on-steel luxury sports watch continues to use the latest El Primero 3600 with a chronograph capable of measuring to 1/10th of a second.
A slight tweak is the creation of a star-shaped oscillating weight, a nod to the star that always sits above the Zenith logo.
Sculpted rotors is another hot trend, and the design can be seen through an exhibition case back.
The latest Zenith El Primero Chronomaster Sport is on sale from this week for £9,300, slightly less than the original model with a ceramic bezel, which is now selling for £9,700.
