Goldsmiths, part of the Watches of Switzerland Group, opened its latest new luxury concept showroom at Bluewater Shopping Centre in Kent, on Friday 24th June.
Bluewater is one of the largest shopping centres in Europe and the new Goldsmiths showroom offers a fresh interior concept, as well as a line-up of luxury timepieces and fine-jewellery brands.
Watches of Switzerland says it wants to create a retail environment of the future and “embrace a modern and relaxed way to browse.”
The updated retail concept features an increased focus on luxury watch brands through a relaxed, inclusive and experiential in-store environment that reinforces Goldsmiths’ position as the leading destination for luxury watch and jewellery enthusiasts.
There are dedicated areas for TAG Heuer and TUDOR, while Longines, Oris and Tissot have also been introduced.
The latest releases from TUDOR are on show, including the iconic Black Bay collections.
Also on display is the new Oris PPX with the chic new coloured dials.
Craig Bolton, President of the Watches of Switzerland Group for the UK & Europe, said: “This is a significant milestone for Goldsmiths.
“Luxury today has become far more relaxed, inclusive, and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make everyone feel valued and at home when visiting our showrooms. Our ambition is for everyone to have a memorable luxury experience long after they’ve made their purchase.”
He added: “We believe the repositioning and new showroom concept will transform not just the Goldsmiths profile and experience but bring some fresh life to our high streets and we are particularly delighted to launch our new showroom in Bluewater.”
