Marathon became the official timekeeper of The Round the Island race this year.
In doing so, the brand enjoyed high levels of visibility among the 1200 boats and competition on the day.
The annual Round the Island Race, organised by the Island Sailing Club, is a one-day yacht race around the Isle of Wight, an island situated off the south coast of England.
The race regularly attracts over 1,400 boats and around 15,000 sailors, making it one of the largests yacht races in the world and the fourth largest participation sporting event in the UK after the London Marathon and the Great North and South Runs.
Richard Hammond, Founder of HMS16 who looks after the communications for the brand, shared the day’s details via LinkedIn.
He explained: “It is good to remind us how much a brand gets traction and customer interaction using event marketing. Thanks to the Island sailing club for allowing Marathon to be the official time keeper of The Round the Island race 2022.”
Adding: “We also teamed up with the Ellen MacArthur Cancer Trust. Thanks to so many and the lovely support team who made every piece happen.”
He concluded that the movie of the day will be shared soon.
