The grand opening of TAG Heuer’s new boutique on Fifth Avenue is described as a significant milestone for the brand.
By strategically positioning the boutique in the heart of New York City, TAG Heuer aims to serve both local and international clientele, offering them a unique opportunity to discover the brand’s rich heritage and timepieces.
To celebrate the opening, TAG Heuer hosted a cocktail reception and dinner joined by LVMH top brass and celebrities on the rooftop of a hidden penthouse, just steps away from the new boutique at 645 Fifth Avenue.
The summer party was also an opportunity to launch the new Carrera Skipper chronograph.
The event was hosted by Frédéric Arnault, CEO of TAG Heuer, Bernard Arnault, president of parent company LVMH, and global brand ambassadors Patrick Dempsey and Alexandra Daddario.
Notable guests included Emmy-Nominated Actors Kieran Culkin and Natasha Lyonne, The Summer I Turned Pretty actor Christopher Briney, Red, White & Royal Blue actor Taylor Zackhar Perez, actor Thomas Doherty, May December actor Cory Michael Smith, New York Jets’ Garrett Wilson, actor Milo Manheim, models Valentina Ferrer , Yasmin Wijnaldum & Pritika Swarup and more.
Ouch! From Patrick Dempsey (no Steve McQueen he) on down……….