Guardians of the Galaxy star Chris Pratt joined Panerai global CEO Jean-Marc Pontroué for the grand opening of the brand’s latest flagship on New York’s Madison Avenue.
Panerai clients mingled with a host of celebrities for the Italian-style aperitivo in the piazza party.
“It is an honour to join Jean-Marc and Panerai to officially open the new Panerai Casa flagship boutique in New York,” said Mr Pratt.
“I’ve been a long time admirer of the company and wearing their watches since the first Guardians of the Galaxy film. I could not be more proud to be here today to celebrate this important moment in the history of Panerai,” he added.
Watch faces at the Panerai flagship opening in New York City