Global celebrities descended on London’s Westend last night for the premiere of TAG Heuer’s promotional movie to celebrate the 60th anniversary of its Carrera collection.
The 5-minute movie, The Chase for Carrera, stars actors Ryan Gosling and Vanessa Bayer, and was produced and directed by David Leitch.
By this morning, just hours after its release, the short film had already been seen by over 15,000 people on Youtube.
Friends of TAG Heuer and its ambassadors turned out in force for the event including actors Patrick Dempsey, Jacob Elordi, Alexandra Daddario and Madelyn Cline along with British golfer Tommy Fleetwood.
DJ and TV presenter Greg James was master of ceremonies at the launch, which attracted British celebrities Simone Ashley, Micheal Ward, Milly Alcock, Louis Partridge, Kit Connor, William Gao, Mia Regan and Amita Suman.
“We chose London for this special evening as the UK is such an important part of the brand, one of our biggest markets and a country of watch lovers and racing enthusiasts. And we are extremely excited to celebrate the 60th Carrera anniversary by unveiling a very special film”, said Frédéric Arnault, CEO of TAG Heuer.
Two new stars were also introduced to the TAG Heuer family during the evening – Madelyn Cline, who appears in Netflix’s recent hits, Outerbanks and The Glass Onion, and Alexandra Daddario, known for her latest performance in White Lotus, who now also wears the latest TAG Heuer Carrera Date design in eclectic pink in the new OOH/Print version of The Chase for Carrera campaign.
Watch faces at The Chase for Carrera premiere
Leave a comment
Processing...
Thank you!Your subscription has been confirmed.You'll hear from us soon.