Timex has launched the Waterbury Ocean collection, an upcycled watch made of ocean-bound plastic to tackle pollution.
The brand says collection aims to honor the Timex legacy of design and durability, and takes a purposeful step toward a more sustainable future with the usage of Swiss-made tide ocean material, furthering the brand’s commitment to tackling important issues such as pollution in our ocean ecosystem.
Silvio Leonardi, VP of Timex, explained: “For generations, Timex has continued to innovate, designing quality watches that are made to last.
“The Waterbury Ocean collection is the latest example of our commitment to offering reliable products that not only uphold our legacy, but also look toward a more sustainable future ahead.”
Through partnership with #tide, an award-winning organization that works to prevent new plastics from entering the ocean, the bracelet, case and dial of the Waterbury Ocean collection is made using ocean material.
Plastic is first collected by fishermen from the coastlines, which is then sorted, cleaned, shredded and recrafted in a Swiss facility using carbon-neutral transports and solar power, where it is then upcycled.
Timepieces from this collection, through #tide, commit to reducing consumption of fossil fuels, creating employment for local communities, specifically fishermen, as well as improving the underwater habitat through its clean-up efforts.
The Waterbury Ocean collection comes in five colorways: gray/gunmetal, navy, gray/rose gold, blue and pink.
It is also available in two case sizes of 42mm and 37mm.
Retailing for $90/£90, the Waterbury Ocean collection will be available on Timex.co.uk and at watchshop.com.
