Rolex has been a mainstay in Tiger Woods’ career for years now and despite an exodus of support during personal life struggles, it was one of only a couple of big brands to stick with him.
Nike was the other which stayed with him throughout and their support was more than rewarded when he famously bounced back with a return to glory at the 2019 Masters Tournament at Augusta National.
An analysis report from Apex Marketing Group at the time of his win reported to have made sponsors an additional $23.6m.
It therefore may be possible to think that it should be the brands thanking Tiger for his greatness in the game of Golf and the consequent levels of exposure he has given them and I’m sure behind closed doors that is often the case.
However, as the 15-time major winner was inducted into the Hall of Fame this week, he took to Instagram to show his support for the watch brand.
In the post, he wrote: Thank you for your support @Rolex.
The post goes on to point to a quote which seems to be from the brand itself.
It reads: “A career of sustained excellence for more than a quarter of a century. An inspiration for generations of players and millions of people around the world. @TigerWoods is a @GolfHallOfFame member. #Rolex #Perpetual”
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Despite his dominance, Rolex had been at the forefront of the golfing world long before Tiger Woods came along and famously had The Big Three all as brand ambassadors, as Jack Nicklaus, Arnold Palmer and Gary Player all sported Rolexes in their time.
It now has a new guard too, comprising Jordan Spieth, Rickie Fowler and Justin Thomas.
This is as well as Jon Rahm, Brooks Koepka and current masters champion Hideki Matsuyama.
After the Japanese star won the Masters last year, WatchPro took a look at which watch brands dominate the green jacket:
Rolex back on top at The Masters, but which watch brands dominate the green jacket?
