F.Hinds has opened its first new store under the Chapelle banner since it rescued the outlet specialist from administration in February 2019.
At that time, the sixth-generation family jeweller was able to save 12 of the Chapelle stores, as well as the e-commerce operation.
F.Hinds was also able to welcome eighty additional staff members to the wider group.
The new store is in a prime location in the new West Midlands Designer Outlet in Cannock and opened its doors last Friday, bringing the Chapelle portfolio up to 13 stores.
F.Hinds now operates 128 retail outlets in total and employs over nine hundred staff across England & Wales.
The store is fitted with modern furnishings that keep with the international brands that occupy most of the stores in outlet centres, offering savings of at least 30% off RRP.
Chapelle also stocks a wide range of diamonds, jewellery and gifts and offers services such as precious metal recycling, jewellery & watch repairs, valuations, insurance and more.
Andrew Hinds, Chairman and Diamond Buyer at F.Hinds and Chapelle, said: “We are delighted at how well Chapelle has performed since it became part of our family. After a year of resetting followed by the pandemic, Chapelle is now going from strength to strength.
“We are thrilled to be able to move to the next stage by opening this store. It is in the country’s newest outlet centre and is already drawing visitors from across the West Midlands.”
While Jeremy Hinds, Sales Director at F.Hinds and Chapelle, added: “We warmly welcome the new members to our team, including the experienced staff transferring from local F.Hinds stores. Our Chapelle offer is becoming progressively stronger and the number of brands that want to work with us is increasing.
“This is because we provide them with an unrivalled channel to clear their previous season product in a premium location, without affecting – indeed, perhaps even helping – their high street stockists.”
