Houston’s Zadok Jewelers has moved into its new 28,000-square-foot, two storey showroom.
Finishing touches are still being applied, partly because of delays to furniture delivery from watch brands caused by covid restrictions, but the doors opened for the first time on March 25.
Zadok’s home is twice as large as its original store in Houston and the Zadok family also owns the mixed used development in which it is the anchor retailer.
To put the scale of the store in context, Watches of Switzerland’s central London flagship: 155 Regent Street is 17,000 square feet, not far off half the size of the new Zadok showroom.
More than 60 fine jewellery and luxury watch brands have a home in the Zadok space including Cartier, A. Lange & Söhne, Roger Dubuis and Omega.
Along with multibrand areas and shop in shops there are four in-store boutiques with their own entrances for Richemont-owned Jaeger-LeCoultre, IWC Schaffhausen, Vacheron Constantin and A. Lange & Söhne.
Rudy Chavez, president, A. Lange & Söhne North America has called the new store “one of the most important retail projects undertaken by any independent jeweller in the U.S. in the last 20 years”.
The new Zadok showroom will also be home to the most updated design concept and first full bar in the world by Italian luxury watch manufacturer Panerai.
Notable shop-in-shops include Cartier Watches, Pomellato and Hublot, which has its largest shop-in-shop in the United States. Audemars Piguet will be represented by its own distinctive corner.
Zadok founders Dror and Helene Zadok and their sons Jonathan, Segev and Gilad also unveiled a new look for the brand along with a fully revamped e-commerce website that will give national and international clientele the ability to shop at Zadok from anywhere in the world.
“My wife Helene and I have always dreamed of leaving a legacy to our family, and we could not be more thrilled to see our new mixed-use project finally come to life,” said family patriarch Dror Zadok.
“Just like the day we first opened in 1976, we want our new store to be an extension of our home by creating a warm and welcoming environment where we can provide professional and personalized assistance to our customers at a fair price.”
Upstairs is dedicated to jewellery, a bridal boutique and a pop-up space adjacent to The Champagne Bar that will be used to showcase emerging and established artists, craftspeople and designers of fine jewellery, clothing and accessories. There is even a private dressing room where people can try on outfits.