TAG Heuer has taken over a vast stretch of windows at Harrods this month to promote its boutique in the Knightsbridge department store and its partnership with Porsche.
TAG Heuer opened its boutique on the lower ground floor of Harrods Fine Watches room in February.
The pop-up exhibition and window promotion runs until the end of October and highlights the TAG Heuer Carrera Chronograph collection in a series of showcases set into a a screen-panelled tunnel playing TAG Heuer campaign videos.
“We have enjoyed an incredibly strong relationship with Harrods for many years, notably having opened our new boutique space in February this year, and are proud to showcase our Carrera models in their impactful exhibition windows,” says Rob Diver, managing director of TAG Heuer UK and Ireland.
Beth Hannaway, head of fine watches & jewellery at Harrod, adds: “I’m so excited to host a celebration of the Carrera collection in our Brompton Road pop-up space this October. Harrods clients will be able to explore this iconic collection, with its sporty design and storied history, as well as discovering some of the latest launches.”
