TAG Heuer UK is giving its own ecommerce site first dibs on a new Formula 1 collection of quartz-based chronographs.
The 2021 edition launches exclusively online at the TAG Heuer site today for £1,900.
It has a carbon fibre-textured dial accented in bright yellow with a dash or red and framed with a black ceramic tachymeter bezel.
The 43mm steel watch is worn on a three row bracelet in stainless steel and black ceramic.
“Tough enough for the pros and worn by champion drivers, the TAG Heuer Formula 1 timepieces were made for life in the fast lane,” the company says.