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Changing gears — How Ferrari F1 driver Stefan Johansson launched his...

As part of our investigation into the business of watches in Formula 1, WATCHPRO wanted to share the story of how former Ferrari F1...

IN DEPTH: How watchmakers keep Formula 1 ticking over

Over the past five years, the Swiss watchmaking industry is estimated to have spent over half a billion dollars supporting Formula 1; probably the most lucrative partnership in sport. Its intoxicating mix of drama, precision engineering, split second timing, passion and a massive global television audiences make it an irresistible promotional platform, as Caroline Reid discovers.

TAG Heuer extends partnership with Red Bull Racing Honda through to...

Formula 1 drivers Max Verstappen and Sergio Perez and the team behind them will all be wearing TAG Heuer wristwatches throughout the season.

Bremont flies the flag for British watchmaking as it opens Manufacturing...

Almost 20 years since its foundation, Bremont is closing in on its dream of reviving industrial scale watchmaking in the UK.

Global exposure for Rolex at Formula 1 races roars back onto...

Rolex has been a Global Partner and the Official Timepiece of Formula 1 since 2013 where a combination of vast global audiences and an association with peak performance engineering have underpinned the successful collaboration.

TAG Heuer makes latest Formula 1 watch an online exclusive

TAG Heuer UK is giving its own ecommerce site first dibs on a new Formula 1 collection of quartz-based chronographs. The 2021 edition launches exclusively...

TAG Heuer watch pays tribute to Ayrton Senna breaking F1 speed...

Hinting at the racing legend’s personal record speed of 340 km/h, the new special editions both feature a ceramic bezel with a tachymeter scale that goes up to 400 km/h.

Casio’s Edifice engineers a 20th anniversary timepiece in Formula 1 team...

The hybrid connected chronograph shares the same colours as the AlphaTauri, with a black and white dial carrying the team’s logo.

TAG Heuer gets behind 104th Indianapolis 500 with limited edition Formula...

TAG Heuer has been Official Timekeeper of the NTT Indycar Series since 2004.

TAG Heuer and Aston Martin Red Bull Racing release Formula 1...

The 43mm fine-brushed steel on steel quartz-driven chronograph was unveiled alongside the 2020 F1 car that will be piloted by Max Verstappen and Alex Albon.


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