Watches and wonders 9

Swiss notch up highest monthly watch exports for eight years

Swiss watch exports reached their highest monthly total since October 2014 in July, as the country remains on track for a record year.

Global exports grew by 8.3% year-on-year to CHF 2.2 billion.

For the first seven months of 2022, exports are up 11.4% to CHF 14.1 billion.

If this pace of growth is maintained, Swiss watch exports could top CHF 24 billion this year, up from CHF 22.3 billion in 2021.

The USA is still the largest market in the world for Swiss watchmakers, worth CHF 3.1 billion to the industry in the first seven months of 2022, a 55% year-on-year increase.

China is growing strongly again and imported Swiss watches worth CHF 3.0 billion since the start of the year.

The UK is the fifth largest market in the world, with imports valued at CHF 1.3 billion since January, a rise of 29.3%.

Other European markets also registered strong growth. France was up 11.5% in July, Germany up 12.6% and Italy up 31.3%. Including the UK, mature European markets occupy four of the top ten for Swiss watch exports.

Swiss exports v gfk retail
Data from FHS and GfK.

The UK has improved stock levels in the country with import growth of Swiss watches running ahead of a cooling retail market.

Retail sales fell year-on-year by 1.5% in July, the third monthly fall in a row according to GfK, while imports rose by 11.8%.

Retail sales growth has been negative since May, while import growth has been in high double digits since the start of the year.

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